57 min listen
IT: Driving and Enabling Marketing and Sales Innovation
IT: Driving and Enabling Marketing and Sales Innovation
ratings:
Length:
57 minutes
Released:
May 16, 2012
Format:
Podcast episode
Description
As the economy improves, companies are jockeying for competitive positions and investing in top line growth initiatives, but business paradigms have changed. Are the old traditional marketing approaches up to the job of supporting these activities given the new paradigms? How do marketing activities need to change? Where can IT lead the way and support Marketing strategies effectively? How should IT realign itself to accomplish these goals?
Released:
May 16, 2012
Format:
Podcast episode
Titles in the series (100)
Starting a Technology Company NOW!: Starting a Technology Company NOW is a formidable task. It was never easy! John started Flyswat, Inc. in 1998 and sold it 3 years later to NBCi for whopping $100M. Lets listen to John to learn about how he did it, the obstacles he faced, by CIO Talk Network Podcast