26 min listen
72: Cause Marketing 101 with For Momentum's Mollye Rhea
72: Cause Marketing 101 with For Momentum's Mollye Rhea
ratings:
Length:
24 minutes
Released:
Nov 7, 2013
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based marketing agency For Momentum, about the cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions. Learn from someone who's been creating and experimenting with cause marketing campaigns since the "Columbus Moment" when American Express raised money to restore the Statue of Liberty in 1983!
Released:
Nov 7, 2013
Format:
Podcast episode
Titles in the series (100)
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose: In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. by The Engage For Good Podcast with Alli Murphy