22 min listen
58: Causes.com Gives Businesses an Online Spotlight
58: Causes.com Gives Businesses an Online Spotlight
ratings:
Length:
22 minutes
Released:
Jul 18, 2013
Format:
Podcast episode
Description
On this episode of Cause Talk Radio, Megan and Joe are joined by James Windon, Head of Revenue for Causes. We learn a bit about the Causes history (you may remember them as Facebook Causes) and how they effectively use technology to run social change and cause marketing campaigns. Causes also helps brands engage with individuals to take tangible actions online and, importantly, are focused on measuring those business results (something too many cause campaigns skip, in our opinion). Tune in today and you may learn something about online engagement, cause marketing measurement or...possibly...why it's a bad idea to move in next to Joe if you plan to harvest corn.
Released:
Jul 18, 2013
Format:
Podcast episode
Titles in the series (100)
1: Facebook cause marketing requires horse sense: Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. by The Engage For Good Podcast with Alli Murphy