Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

64: The Company that Cares the Most Wins Consumers' Hearts

64: The Company that Cares the Most Wins Consumers' Hearts

FromThe Engage For Good Podcast with Alli Murphy


64: The Company that Cares the Most Wins Consumers' Hearts

FromThe Engage For Good Podcast with Alli Murphy

ratings:
Length:
25 minutes
Released:
Sep 6, 2013
Format:
Podcast episode

Description

Today on Cause Talk Radio, Megan and Joe talk to Nic Covey, Vice President, Corporate Social Responsibility for Nielsen, about a new global study on consumer attitudes toward companies and social responsibility. Nick discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens. They also explore fresh research on consumer willingness to put their money where their hearts are, to buy products from responsible companies and to even pay more for products and services that align with their social values. Tune in now for a show that will update you on the latest cause research from a company that's been analyzing what consumers are buying and why since 1923!
Released:
Sep 6, 2013
Format:
Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.