24 min listen
64: The Company that Cares the Most Wins Consumers' Hearts
64: The Company that Cares the Most Wins Consumers' Hearts
ratings:
Length:
25 minutes
Released:
Sep 6, 2013
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Nic Covey, Vice President, Corporate Social Responsibility for Nielsen, about a new global study on consumer attitudes toward companies and social responsibility. Nick discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens. They also explore fresh research on consumer willingness to put their money where their hearts are, to buy products from responsible companies and to even pay more for products and services that align with their social values. Tune in now for a show that will update you on the latest cause research from a company that's been analyzing what consumers are buying and why since 1923!
Released:
Sep 6, 2013
Format:
Podcast episode
Titles in the series (100)
10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest: In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy