27 min listen
200: How Values & Culture Impact CSR Efforts
200: How Values & Culture Impact CSR Efforts
ratings:
Length:
32 minutes
Released:
Jan 31, 2017
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Jessica Li, Assistant Professor of Marketing at the University of Kansas, about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries.
On the show, Megan, Jessica and I discuss:
- Why Jessica and her team decided to do this research. The team focused on two "individualistic" cultures and two "collectivistic" cultures.
- How people had different feelings toward CSR programs executed by domestic and foreign companies.
- How marketing messages need to differ for individualistic and collectivistic cultures.
- Tips for U.S. companies that want to engage in CSR activities in foreign markets.
- The importance of companies having a long-term commitment to a cause regardless of the country or culture.
- The need for more research on consumer behavior, especially in collectivistic cultures.
- Megan and Joe suggest two companies that may be excelling in foreign markets.
**Links & Notes**
- [Jessica Li at KU School of Business](http://business.ku.edu/yexin-jessica-li "Jessica Li at KU School of Business")
On the show, Megan, Jessica and I discuss:
- Why Jessica and her team decided to do this research. The team focused on two "individualistic" cultures and two "collectivistic" cultures.
- How people had different feelings toward CSR programs executed by domestic and foreign companies.
- How marketing messages need to differ for individualistic and collectivistic cultures.
- Tips for U.S. companies that want to engage in CSR activities in foreign markets.
- The importance of companies having a long-term commitment to a cause regardless of the country or culture.
- The need for more research on consumer behavior, especially in collectivistic cultures.
- Megan and Joe suggest two companies that may be excelling in foreign markets.
**Links & Notes**
- [Jessica Li at KU School of Business](http://business.ku.edu/yexin-jessica-li "Jessica Li at KU School of Business")
Released:
Jan 31, 2017
Format:
Podcast episode
Titles in the series (100)
14: Cause Marketing, Cause Branding, CSR: What's the Difference?: Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding. by The Engage For Good Podcast with Alli Murphy