Today on Cause Talk Radio, Megan and Joe talk to Rosanne Ranta, associate marketing manager at snack bar maker, Larabar, about #ShareRealFood, a new cause marketing partnership supporting Feeding America.




With the help of _The Real Girl’s Kitchen_ star Haylie Duff, Larabar kicked off the initiative with a $150,000 donation to Feeding America. Consumers can support the effort by donating or volunteering and sharing the activity online with a photo, video or a tweet with the hashtag #ShareRealFood.



On the show, Megan, Rosanne and Joe discuss:


- The history of Larabar. It started with a real person and founder, Lara! And the partnership with Feeding America stems from the company’s commitment to real food.
- Along with a donation, Larabar is asking consumers to start talking about hunger issues by using the hashtag, making a donation and/or volunteering at a food bank.
- Did Larabar ever consider rewarding positive consumer behavior with an additional donation to Feeding America?
- The social channels on which Larabar is promoting the campaign.
- How consumers are communicating with Larabar on the types of social initiatives they want the brand to be involved in.


**Links & Notes**


- [Larabar Asks Americans to #ShareRealFood](http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/)
- [CauseTalk Radio 93: KIND Does the Kind Thing with KIND Causes](http://www.selfishgiving.com/blog/category/causetalk-radio-ep93-kind-does-the-kind-thing-with-kind-causes)