After a full day of funnel hacking over 300+ funnels, I want to walk you through what funnel hacking is again and make sure you’re doing it right. On this episode Russell talks about the difference between stealing and pulling inspiration while building funnels. Here are some of the interesting things to look forward to in this episode: Why copying is stealing, but modeling and taking inspiration is not. How taking inspiration from several different sources and not copying anything is exactly is the proper way to funnel hack. And what Brendon Burchard said about how he avoids accidentally taking other people’s ideas. So listen here to find out the difference in the right way to funnel hack, and the wrong way to funnel hack. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today, once again I am marketing in my Tesla and it makes me laugh because all my Tesla listening followers all messaged me yesterday congratulating me on my Tesla, so thank you. Now I know who you all are. With that said, let’s jump into the theme song, and then come back. I got something fun to share with you. Alright so yesterday was so much fun. Yesterday was funnel hacking day, but not like a normal funnel hacking day. It was like an intense, expensive funnel hacking day. So I’m working on, we have an event this summer called unlock the secrets, it’s for all my Two Comma Club X coaching members and my inner circle members and also their families. So it’s the first time I’ve ever done an event where parents and children can come. So it’s going to be really, really fun. There’s a lot of work going into it. But one thing I wanted to do as I’m teaching different funnels and things like that, is I wanted some examples and swipe files. I’ve been building out the swipe file in trello with all my favorite funnels in there. And I’ve been doing kind of slowly for a little while and yesterday I was like I’m going to spend the whole day and go hardcore on this. So I basically, in trello you can have different columns and then in the column has different cards. So I made a column for every funnel type. So it’s like Lead Funnels, Cart Funnels, Book Funnels, Presentation Funnels, Via Cell Funnels, Challenge Funnels, all the different types of funnels. Then underneath there I made a card for every funnel I like. And then I would go and in the past I’ve taken screen shots of here’s page one, page two, page three, so you can kind of see them really easily in this trello board. So what I did yesterday is I recruited two people on my team to help make this possible. I had Melanie who became the funnel purchaser, the funnel buyer, and then Leon who became the funnel screen shotter. So what happened is I would go through and find my favorite funnel, I’d post the front page link in a new trello, and then Melanie would go in and she would go through and buy it and buy everything, and then get the links for every single page in the funnel, post them inside of trello. And then Leon comes behind her and takes screen shots of every single page and posts them in there. And it’s been interesting because typically I geek out on funnels. I’ll want to funnel hack something and I’ll buy two funnels and it’ll take me the entire day because I’m reading everything, and looking at and studying and nerding out. But Melanie, she’s immune to funnels so far. We’re working on her, but as of today she’s definitely immune to funnels. So she just buys without thinking twice. She just goes to the pages and I think conservatively she spent over $10,000 in funnels yesterday. There was one offer where she’s like, “This is a $5000 offer. You want me to buy that?” I’m like, “Nah, let’s don’t buy that one, but buy all the rest.’ So I’m going to be getting in the mail this week thousands of rand-o things. From nail polish, to kidnapping board game kits, to anyway, so many random funnels. So much fun. So anyway, that’s kind of what’s been happeni