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Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
Currently unavailable
Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
ratings:
Length:
20 minutes
Released:
Feb 20, 2013
Format:
Podcast episode
Description
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards.
Released:
Feb 20, 2013
Format:
Podcast episode
Titles in the series (38)
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