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#407: E-commerce Optimisation: Interview with Johann van Tonder
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#407: E-commerce Optimisation: Interview with Johann van Tonder
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
22 minutes
Released:
Aug 17, 2017
Format:
Podcast episode
Description
In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page.
On the show, Johann discusses:
Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including:
The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it For information regarding your data privacy, visit acast.com/privacy
On the show, Johann discusses:
Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including:
The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it For information regarding your data privacy, visit acast.com/privacy
Released:
Aug 17, 2017
Format:
Podcast episode
Titles in the series (100)
INTRODUCTION TO ANALYTICS PODCAST EPISODE #7: In this episode we take a look at analytics. What it is. Why its important See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing