Inbound Vs. Outbound: An Interview with Ian Cleary

$#697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy: In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy. As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. In the episode we discuss: What is a Fractional CMO?When are the primary benefits of hiring a Fractional CMO?What skills make for a successful Fractional CMO?When is the right time to hire a Fractional CMO? Connect with Aimee/Bandwidth Strategy:bandwidthstrategy.comaimee@bandwidthstrategy.comhttps://www.linkedin.com/in/aimeehschuster Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-o$

#696 7 Tools To Boost Your Podcasting Workflow: In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient. Referenced in this episode: https://alitu.com/https://www.remastermedia.com/https://bouncecast.app/https://www.castmagic.io/https://www.chopcast.io/https://www.clipgen.io/https://choppity.com/https://www.microsoft.com/en-us/microsoft-365/clipchamphttps://www.headliner.app/ If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility. If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/ For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com. Hosted on Acast. See acast.com/privacy for more information. by Internet Marketing: Insider Tips and Advice for Online Marketing

8 min listen

#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary: In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy. Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden. You can find out more about director Doug Pray at https://dougpray.com/. Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4 Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.  Hosted on Acast. See acast.com/privacy for more information. by Internet Marketing: Insider Tips and Advice for Online Marketing

15 min listen

#694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans: In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started.   In the episode, William discusses:What technology is encompassed within web 3.0?How to get start learning about web 3.0 platformsExamples of how brands are integrating web 3.0 within their marketing   Referenced on this episode:https://decentraland.org/https://www.playbook.com/ https://academy.binance.com/enhttps://www.reddit.com/r/CryptoCurrency/https://www.reddit.com/r/CryptoMoonShots/https://www.coinbase.com/learnhttps://superrare.com/https://rarible.com/ https://veefriends.com/https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh   CONNECT WITH LITERAL HUMANS/WI by Internet Marketing: Insider Tips and Advice for Online Marketing

44 min listen

#693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today: In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude. If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.com If you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information. by Internet Marketing: Insider Tips and Advice for Online Marketing

7 min listen

#692 What Marketing Agencies Can't Do: I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn't answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies. Marketing agencies can cover a lot of ground, but what can't they do? That's what I talk about in this episode. If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you. Email grow@sitevisibility.com or Tweet us @SiteVisibility. Or do something to us on Threads. Someone's got to. Hosted on Acast. See acast.com/privacy for more information. by Internet Marketing: Insider Tips and Advice for Online Marketing

8 min listen

#691 Level Up Your Google Business Profile w/ Claire Carlile, Local Search Expert at BrightLocal: In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.   In the episode we discuss:How to track Google Business Profile performanceWhat's happening with Google Posts?Effective ways to secure Google reviews   Referenced on this episode:https://supermetrics.com/https://www.jepto.com/gbp-freehttps://www.clairecarlilemarketing.com/utm-tagging-guidehttps://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/https://www.folly-farm.co.uk/https://www.canva.com/https://academy.brightlocal.com/   CONNECT w/ Claire/BrightLocalhttps://www.clairecarlilemarketing.com/https://twitter.com/clairecarlilehttps://www.brightlocal.com/   CONNECT w/ Scott:https://www.linkedin.com/in/scottcolenutt/   CONNECT w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/si by Internet Marketing: Insider Tips and Advice for Online Marketing

36 min listen