In this week's episode, I talk about how important it is to notice where the trends of fitness are going and have gone. Being the first to market is always the name of the game and no one likes playing catch up once they realize it’s too late.   As someone who’s always been ahead of the curve, listen in on what made me make particular shifts in my business or personal brand.   Have you been wondering where everything is going? Want to make sure you’re doing everything you can to stay ahead? Then you’re going to love this episode.   This entire podcast is backed with personal stories of success, google statistics, and a few big name drops for reference.   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-fischer ------------------------------------------------------------------------------ @bioptimizers: www.BiOptimizers.com/shrugged  “shrugged” to save 37% @vuori - www.vuoriclothing.com “SHRUGGED25” to save 25% storewide @whoop: https://www.whoop.com - "Shrugged" for 15% off a WHOOP ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged