Are fitness consumers more vulnerable to alpha male displays? Or are we more sophisticated than that? After the usual news, the guys discuss pros and cons of dominance hierarchies. On one side we evolved from primates that are prone to such things. On the other, there are social - and fitness - benefits to be had. From magazine covers to marketing, and from gurus to gym owners, plenty gets discussed. Also tune in for a kitchen hack to make fish more appealing, Russian hacking and doping scandals, and foods to watch for fillers. And don't forget: YouTube audio is now published alongside - and sometimes before - the usual podcast. If people like it, it will continue. Just search IronRadio - one word - on Youtube.