Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef. A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick. Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around. Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights. In this episode, Dustin & Lacey share: Why they almost gave up their blog How they narrowed their focus and eliminated most of what they had worked on How an angry email inspired them to do better Why they decreased the amount of content they were putting out Why they decided to focus on video How they work together as a team and balance each other out How they approach sponsored posts when many opportunities are for processed foods Lacey’s advice for getting over perfectionism with video Resources: foodbloggerpro.com/sweetpea Stripe Baremetrics ClickFunnels A Sweet Pea Chef Take Back your Health Academy Married to your Business A Sweet Pea Chef on Instagram, Facebook, Pinterest & YouTube Episode 47.5 If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!