Polina Veksler & Alexandra Waldman are the Co-Founders of Universal Standard; a customer-centric clothing brand providing access to quality fashion for all. They are changing the game for people who struggle to find quality clothes that fit. Not bad for two founders who knew nothing about the industry they were getting into. Polina & Alex share how powerful mixing your emotions with data can be in business. They also share why your ignorance can lead to innovation if you are focused on solving a problem for yourself and your customers, their thoughts on finding the perfect fit partner to help you, the question they always ask at the end of any decision making process & how the small changes you can make to peoples lives can be an entrepreneurial driving force.