Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen. ----- Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy. Email Marketing for Bloggers  Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing. It’s easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it. But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list. It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening. In this episode, Matt shares: Where the name Personalized Paths come from Why segmentation is important What it was like to move from full-time employment to self-employment Why content creators should be implementing an email strategy How to get more readers on your list What to send your readers once they’re on your list How to solve your readers’ problems How to maintain a healthy email list Resources: Personalized Paths Picture the Magic Calendly ConvertKit 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Email Jump Start Email on Autopilot Information on Matt’s consulting service If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Quackygirl33! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.