The concept of “niching down” in your private practice is one we frequently discuss on STC. With that discussion come the questions about being specific enough---or maybe too specific. Is there such a thing? Today’s conversation is with someone who has wisdom to share from her own practice journey, which includes building a practice focused on treating self-harm in teens. Bess Child, LICSW, practices in Northborough, Massachusetts. She shares what she has learned on her journey to private practice and how she decided to work with teens who struggle with self-harm. We also discuss the marketing mistakes that some clinicians make, where she focuses her energy in terms of referrals, and how she employs out-of-the-box thinking to market her services. You can read the full show notes at: Session194