Joe Mattioli is the co-managing partner of Mattioli Weber Consulting, where they specialize in strategic planning, marketing campaigns, branding, and efficiency. He has over 40 years of experience as a CEO, managing mass population events, developing and executing regional and national marketing programs and partnerships for a diverse range of organizations and events including national brands, sports venues, and race teams, concerts, fairs and festivals and the development, production and sale of broadcast properties. Joe’s diverse background also includes running professional sporting events and teams and overseeing programs that include professional athletes. His past also includes guiding the Pocono Raceway to success with events including NASCAR, IndyCar, Sports Car, and Motorcycle events.