Shane Heywood on Go-to-Market Strategy Shane Heywood is a Bain-trained consultant with 10+ years experience in Marketing, Sales, Operations and Strategy across a variety of industries. He has on the ground experience in 13 countries and currently works in private sector Emerging Market strategy. Shane is passionate about building businesses, delivering impact and helping organisations grow, and in today’s episode, he talks about his practice and processes. Shane can be contacted through LinkedIn, and you can learn more about his company at PortlandVenturesInc.com.   Key points include: 05:44: Steps an organisation can take to make sponsorship happen 10:42: Sponsorship and mentorship for independent professionals 16:25: What’s included in a go-to-market project 18:38: A case example from a Sub-Saharan market Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.