47 min listen
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Length:
25 minutes
Released:
Jan 17, 2019
Format:
Podcast episode
Description
Today’s episode of Marketing Trends features part 2 of our interview with Ty Shay (Twitter: @tyshay), global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council. On this episode, Ty explains his original theory of performance storytelling, and gives tips on career management for marketers. Again, this is part two of a two-part interview, so if you want to go back and listen to part one, it just the previous episode in this feed. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Jan 17, 2019
Format:
Podcast episode
Titles in the series (100)
Turning Customers Into Fans with Eric Solomon, Fractional CMO at Blackbird: Every business has customers. But what makes a brand truly powerful is not having customers, but having fans. So how does a brand acquire fans? To find out, we talked to Eric Solomon, Fractional CMO at Blackbird. Eric has a PhD in psychology and a... by Marketing Trends