Sales Mastery Essentials Made Simple: Your Master Class on Selling with 7 Keys to Becoming a Sales Machine

By Ruth M. Farrington

Master the essentials to sales and learn how to build true wealth along the way.

Sales Mastery Essentials Made Simple delivers a step-by-step process is for mastering the art of selling and becoming a top-performing sales professional in a way that is ethical and life-affirming while building inner and outer wealth and abundance.

The author covers a wide range of topics, including the psychology of selling, effective communication, building rapport with clients, crafting irresistible sales offers, and consummating the sale in a way that serves the clients deepest needs and creates a cause for mutual celebration. 

This guide focuses on stripping ultimate sales mastery down to its essentials with real-world examples and evidence-based science. It offers a wealth of insights and strategies readers can immediately put into practice. It is written in a clear and engaging style, making it accessible to readers of all levels of experience.

Sales Mastery Essentials Made Simple addresses the problems and interests of the audience by providing practical solutions to the challenges sales professionals face in every industry. It helps readers understand the psychology of selling and provides them with the tools they need to succeed in a competitive market whittled down to three basic processes and seven simple steps. It is sure to help seasoned sales professionals and those just starting out in their careers achieve their highest goals and reach their full potential.

• Language: English
• Publisher: Morgan James Publishing
• Release date: Mar 12, 2024
• ISBN: 9781636982519

Ruth M. Farrington

Ruth M. Farrington is a 48-year retail sales and marketing expert who has personally generated over 5 billion dollars in sales throughout her career. She is passionate about helping businesses achieve their sales goals by providing unique insights and strategies that have proven successful time and time again. Ruth has held numerous leadership positions in sales, merchandising, wholesaling, and customer service, applying her expertise across online and in-store purchasing to provide a cohesive customer experience. She has also trained and touched the lives of thousands of sales representatives, traveling extensively throughout the US. She is a master at turning around underperforming teams and operations into top local, regional, and national performers. Her international bestselling book Sales Mastery Essentials Made Simple inspired many salespersons to work and reach their business goals in life. A native of New York for over 40 years and a proud mother of three remarkable sons, Ruth now lives in her hometown of Cleveland, Ohio, where she continues to work with and train younger sales professionals to follow in and exceed her footsteps.

Book preview

SEE THE INVISIBLE

Chapter 1

ASSESS THEIR HIDDEN DESIRES

I have a deeply hidden and inarticulate desire for something beyond the daily life.

Virginia Woolf

I did a bad, bad thing when I was 16. I got myself a job. It was at a Detroit-based retail store in my hometown of Cleveland, Ohio, named Winkelman’s. This was one of my mom’s favorite places to shop for clothing, and she was a frequent customer. The store was very refined, relatively upscale, and extremely open and friendly. My mother was in the fitting room trying on something classy and sophisticated as usual. It was late September at the time. I had just started high school. I was nearly a straight-A student, yet I often had a lot of time on my hands. Lots of time on your hands could be a problem for a teenage girl surrounded by teenage boys slathered with uncontrollable hormones. Anyway, I took it upon myself to go after the store manager and ask her if she might be hiring for seasonal work.

I don’t know why I did it. I only remember watching a young girl, not much older than I was, working the floor and thinking, I can do that.

Mrs. Russell, the store manager, smiled with what I think was a little admiration and said she certainly did have openings for seasonal work. While my mom was still in there trying on clothing, she had no idea her 16-year-old baby girl was on the lower level of the store filling out a job application.

Now you must understand that my mom was from New Orleans and could be as fiery as homemade Louisiana hot sauce. She was also a gorgeous woman and highly protective of all her kids. I’ve also had asthma all my life, and I spent most of my life, other than school and church, shuttered away indoors. This was because I was practically allergic to everything airborne. Well, maybe not everything—but a