25.01.18 / A DAY IN THE LIFE WITH / EMMA KATE CODRINGTON OF EMMA KATE CO.
HAVE YOU EVER WONDERED WHY SOME PEOPLE HAVE THE I DYLLIC INSTAGRAM FEED? A SERIES OF SQUARES THAT PORTRAY A LIFE OF PERFECT BALANCE BETWEEN CREATIVITY AND SERENITY. IN SEARCH OF ANSWERS, WE SPENT THE DAY WITH EMMA KATE CODRINGTON, THE CREATIVE MIND BEHIND EMMA KATECO. WE LEARNED THAT WHILE NOTHING IS IMPOSSIBLE, LIVING THE DREAM LIFE IS OFTEN A MELTING POT OF GUTS, DETERMINATION, PURE JOY, A LITTLE CRAZINESS AND A SERIES OF UNFORTUNATE EVENTS! AT THE END OF THE DAY THERE IS NOT AN OUNCE OF DOUBT AS TO WHY EMMA IS SO ‘ LUCKY’ I N LEADING HER DREAM LIFE. FOR THOSE WHO BE LIEVE IN KARMA, EMMA’S CAREER I S DESTINED TO BE TRULY BLESSED. A MORE HARD-WORKING, GENEROUS, KIND-HEARTED SOUL WOULD BE HARD TO FIND AND THE UNIVERSE IS TRULY PAYING HER BACKINS PADES.
WHAT IS YOUR RAISON D'ETRE?
My purpose is to bring joy. To make days. To craft delight. To live stories and write about them, to inspire adventure. More than just making pretty things, I want to stir meaning, and weave conscious, considered, generous details into every little thing I make.
For me, this goes far beyond designing exquisite products – it’s about designing entire experiences. I look for ways I can weave in hidden details and for touchpoints of daily life I can gently intersect – that might stop someone short with delight and think, “How did you know – that’s exactly what I needed?”.
WHAT WOULD YOU TELL YOUR FIVE-YEAR-AGO SELF?
