From Mad Man to Happy Farmer
By Hank Wasiak
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About this ebook
An Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took him to and through the corporate boardrooms of the ad world's biggest names. He learned from
Hank Wasiak
Hank Wasiak is a communications industry leader with an impressive resume of experience working with the corporate elite of global business. He is co-founder of Concept Farm, an award-winning digital agency, author, Emmy award winner, keynote speaker and university professor. Hank retired as Vice Chairman of McCann WorldGroup and served on that company's board playing an integral role in the management of McCann's global clients. Hank was president of Geers Gross Advertising and Ketchum Communications. Hank also had a stellar career on the client side as President of Brown-Forman's prestigious Jos. Garneau Division, COO of Somerset Importers, and EVP of Charles of the Ritz. He currently serves on multiple boards of The American Heart Association. Hank teamed up with Dr. Kathryn D. Cramer, Ph.D., to create an innovative business - self-help book series, published by Running Press...."Change The Way You See Everything," "Change The Way You See Yourself," and "Change The Way You See Everything - For Teens." Hank was executive producer and host of Concept Farm's Emmy award TV show "Cool In Your Code" and he won three consecutive New York Emmys for his on-camera performances in his innovative interview series, "Back on The Block" and "Code ReAd." Hank has also had extensive experience teaching marketing at a number of prestigious universities. He currently teaches at USC's Marshall School of Business, has held an assistant professorship at Pace University, and has taught at Eckerd College, the University of South Florida, and the University of Louisville.
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