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    Attention Economy: Mastering the Digital Marketplace of Attention
    Attention Economy: Mastering the Digital Marketplace of Attention
    Attention Economy: Mastering the Digital Marketplace of Attention
    Ebook298 pages3 hours

    Attention Economy: Mastering the Digital Marketplace of Attention

    By Fouad Sabry

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    About this ebook

    What is Attention Economy


    The treatment of human attention as a limited commodity and the application of economic theory to the resolution of a variety of information management issues are the two main components of the attention economics approach to the management of information. This is what Matthew Crawford has to say about attention: "Attention is a resource-a person has only so much of it." This concept is expanded upon by Thomas H. Davenport and John C. Beck, who state that attention is defined as the mental engagement that is focused on a specific piece of information. We become aware of certain things, we focus our attention on a specific set of things, and then we decide whether or not to take action.


    How you will benefit


    (I) Insights, and validations about the following topics:


    Chapter 1: Attention economy


    Chapter 2: Economics


    Chapter 3: Ronald Coase


    Chapter 4: Environmental economics


    Chapter 5: Free-rider problem


    Chapter 6: Externality


    Chapter 7: Market failure


    Chapter 8: The Nature of the Firm


    Chapter 9: Index of economics articles


    Chapter 10: Transaction cost


    Chapter 11: Behavioral economics


    Chapter 12: Law and economics


    Chapter 13: Coase theorem


    Chapter 14: Pigouvian tax


    Chapter 15: Information overload


    Chapter 16: Theory of the firm


    Chapter 17: Armen Alchian


    Chapter 18: New institutional economics


    Chapter 19: Property rights (economics)


    Chapter 20: Digital marketing


    Chapter 21: Willingness to accept


    (II) Answering the public top questions about attention economy.


    (III) Real world examples for the usage of attention economy in many fields.


    Who will benefit


    Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of attention economy.

    LanguageEnglish
    PublisherOne Billion Knowledgeable
    Release dateDec 15, 2023
    ISBN9791222072067
    Attention Economy: Mastering the Digital Marketplace of Attention

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