A catalog is the business equivalent of a resume for your company. A catalog contains all the essential information about the company product and all the details they want to convey to their buyers/customers.

Catalogs influence purchase decisions.

Did you know that catalogs have a more substantial influence on purchase decisions than websites or TV ads? 72% of people surveyed said that catalogs make them more interested in that retailer’s products, and 84% have purchased an item after seeing it in a catalog.

People engage with catalogs on a deeper level.

The purchase experience has become a big deal. Even digital-native organizations have embraced print to engage their customers and prospects better. It’s about moving people beyond a transaction to an emotional connection. Through stories and images, catalogs take people on a journey or even an adventure.

Catalogs drive people to your website.

Catalogs deliver ease, convenience, and relaxation.

Today’s catalogs are powerhouse marketing tools. It’s no longer a competition between digital and print. It’s all about using each medium’s strengths and offering the best of both worlds to create inspiration and engagement that satisfy your customer and your company’s bottom line.

During this presentation, you will learn:

How to develop a catalog customers love
How to use the Jain catalog to ensure your project has the right products
How to take advantage of the valve builder and friction loss charts
How to use the color tabs for quick and easy navigationSpecial Guest: Michael Pippen.