The definition of Irrigation Optimization could be hotly debated by academics, growers, agronomists and irrigation industry experts. This short webinar will present a simple definition with a practical strategy using ETc and soil moisture data to sustainably apply irrigation water in frequency and duration to precisely match soil properties with plant water consumption. Grower success stories of achieving water savings of 15% to over 30% will be presented using these strategies.Special Guest: Jeff Tuel.