In this episode we talk with Dr. Mark McConnell, Assistant Professor of Upland Birds at Mississippi State, about wildlife conservation in agricultural landscapes and his research into creating win-win solutions for wildlife and agricultural producers. We cover a variety of topics in this episode from reacting to Adam’s new mustache, Mark’s use of memes to help wildlife student engage with farmers, and using precision conservation to delivery economically targeted conservation.  Themes in the episode: meeting farmer where they are, building your conservation team, economics and Precision Agricultural/Conservation. Targeted Conservation Delivery, Economically Targeted Conservation, Wildlife-Friendly Farming Give us some feedback or potential topics you would like to here by filling out our listener survey: https://purdue.ca1.qualtrics.com/jfe/form/SV_5oteinFuEzFCDmm   Research & Resources discussed in the episode Research on who farmers trust when making decisions about agricultural practices - https://www.extension.purdue.edu/extmedia/FNR/fnr-488-w.pdf Personal outreach to landowners is vital to conservation program success (article about Lutter et al 2018 paper). https://www.sciencedaily.com/releases/2018/04/180405093305.htm Bridging the gap between conservation delivery and economics with precision agriculture (McConnell 2021) - https://wildlife.onlinelibrary.wiley.com/doi/full/10.1002/wsb.995 Economically targeting conservation practices to optimize conservation and net revenue using precision agriculture tools (Meng et al. 2022) - https://link.springer.com/article/10.1007/s11119-022-09890-7 Farming and the fate of nature (Green et al. 2005) - https://www.science.org/doi/10.1126/science.1106049 Wildlife-friendly farming benefits rare birds, bees and plants (Pywell et al. 2012) - https://pubmed.ncbi.nlm.nih.gov/22675140/ Crop Advisors as Conservation Intermediaries (Eanes et al. 2019) - https://www.sciencedirect.com/science/article/pii/S0264837718310238 Creating Environmentally Resilient Agriculture Landscapes Using Precision Agriculture Technology: An Economic Perspective (McConnell 2019) - https://pubs.acs.org/doi/abs/10.1021/bk-2019-1334.ch007 CRP Menu Tool - https://crpmenu.gri.msstate.edu/