As the sun dipped below the vast, golden fields of Lampung, a remote corn belt in Sumatra, Indonesia, little did I know that my early career as a brand manager for an agribusiness would lead me to a profound intersection of purpose, profit and impact. The journey from corporate meeting rooms to the heart of impoverished villages reshaped not only my perspective, but also ignited a passion for social impact that would forever alter the trajectory of my life.
This was in 2007, and I had been working at Bayer as a regional brand manager, where I would often travel to distant villages to study the livelihood of subsistence farmers who own less than one hectare of farmland, and whose families relied on incomes of less
