Ebook222 pages3 hours
You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
By Mike Kim and Todd Herman
Rating: 4.5 out of 5 stars
4.5/5
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About this ebook
Learn how to build your business around your expertise, ideas, message, and personality with this USA Today and Wall Street Journal bestseller.
It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? What works is finding a happy medium between those who sell a false version of themselves and those who overshare in the name of authenticity.
Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?
In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders—as well as his own personal brand. In this practical and inspiring book, you will learn:
It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? What works is finding a happy medium between those who sell a false version of themselves and those who overshare in the name of authenticity.
Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?
In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders—as well as his own personal brand. In this practical and inspiring book, you will learn:
- How to identify and showcase your unique expertise
- How to gain clarity on your message, market, and business model
- Why the most effective marketing strategy is to simply tell the truth
- How-To-Preneur vs. Ideapreneur—Which one are you?
- The three kinds of personal stories that ensure you stand out in your market
- The simple “9-Box Grid” that shows you how to price your products and services
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Reviews for You Are The Brand
Rating: 4.5 out of 5 stars
4.5/5
2 ratings1 review
- Rating: 4 out of 5 stars4/5Unique style of writing, personal stories, life lessons, easy read. Nicely paced, practical, will reread.
Book preview
You Are The Brand - Mike Kim
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