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    Brainsteering: A Better Approach to Breakthrough Ideas
    Brainsteering: A Better Approach to Breakthrough Ideas
    Brainsteering: A Better Approach to Breakthrough Ideas
    Ebook364 pages3 hours

    Brainsteering: A Better Approach to Breakthrough Ideas

    By Kevin P. Coyne and Shawn T. Coyne

    3/5

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    About this ebook

    “A research-based, proven approach to unleashing creativity and inspired ideas. I recommend it highly.” —Robert A. McDonald, retired Chairman, President, and CEO, Proctor & Gamble

    From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

    “Their logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly
    LanguageEnglish
    PublisherOpen Road Integrated Media
    Release dateMar 1, 2011
    ISBN9780062042255
    Brainsteering: A Better Approach to Breakthrough Ideas

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      Book preview

      Brainsteering - Kevin P. Coyne

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