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The Point: How to Win with Clarity-Fueled Communications
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About this ebook
Is it possible to grab an audience’s attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.
Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.
From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.
Author
Steve Woodruff
Steve Woodruff is known as the King of Clarity. His decades of business consulting and client training have had a uniquely creative focus on communications clarity based on principles of practical brain science. Steve, a graduate of Vanderbilt University in Nashville, TN, is the author of the acclaimed 2018 book Clarity Wins and is a contributing author to the 2017 book Unstuck. He launched his solo consulting business in 2006, and currently resides in historic Franklin, TN.
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The Point - Steve Woodruff
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