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    Customer Transformation: A 7-stage strategy for customer alignment and business value
    Customer Transformation: A 7-stage strategy for customer alignment and business value
    Customer Transformation: A 7-stage strategy for customer alignment and business value
    Ebook267 pages3 hours

    Customer Transformation: A 7-stage strategy for customer alignment and business value

    By Chris Hood

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    About this ebook

    In a rapidly evolving digital landscape, consumers expect more. Even with the array of data available, the need for a personalized and human-centric approach remains at the core of effective customer relations.


    Chris Hood, a former Google platform innovation and digital strategy expert with over 35 years of experience in busine

    LanguageEnglish
    PublisherCH Publishing
    Release dateJul 18, 2023
    ISBN9798988538424
    Customer Transformation: A 7-stage strategy for customer alignment and business value
    Author

    Chris Hood

    Chris Hood is an internationally recognized voice, thought leader, and digital strategist with over 35 years of experience in online entertainment and marketing for TV, Film, Music, and Video Games. Today, he hosts The Chris Hood Digital Show and works with companies worldwide to develop digital and innovation acceleration strategies based on his book 'Customer Transformation.' Previously, Chris worked as the Head of Digital Business Strategy & Platforms for Google, where he engaged with Fortune 500 companies to create customer-centric transformation programs and build cultures that accelerated business value. While at Google, he launched and hosted the weekly business podcast That Digital Show. Chris also worked as a Director for Fox Broadcasting, developing storytelling technologies and innovating new mechanisms for viewers to engage with television content for shows like Glee, Gotham, Sleepy Hollow, The X-Factor, and American Idol. His work included developing TV Everywhere products and interactive media platforms for streaming services. In his spare time, Chris teaches in the Business and Information Technology departments at Southern New Hampshire University.

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