IT NEVER CEASES to amaze me how the same companies that gladly fork over vast sums of money to marketing agencies to “build their brands” then go to such extraordinary lengths to undermine them. How difficult is it to part with a few more pennies and actually do the right thing, when it pays off in spades?
If you want to keep your good name, and keep those five-star recommendations coming (and why wouldn’t you?), then it’s vital to keep your customers happy when they ask for help. And that includes some good old-fashioned conversation between one human and another.
Years ago, I paid a sh*t-ton of money for a topof-the-line, commercial-grade faucet with a threefunction spray head. , the company said. Eventually, that faucet malfunctioned, and although it carried a lifetime warranty, at that point it was more than five years old. I dreaded calling customer service, because
