Uncomplicated Copywriting

By Victor Palandi, Karolaine Alves, Marcio Motta and 2 more

A must-read book if you wanna be more persuasive and have stronger convincing skills in your daily life.

What if you could get more people to buy your product or service?
Maybe win folks' trust more easily? Or even have 'em almost hypnotized when they hear you talk?

That's what Uncomplicated Copywriting is all about: the art of persuading with the right words.

In this book, you'll see:

Why some companies, even with a crappy product, can sell way more than better competitors;

How the market gets us hooked every day (even if we don't notice) through our inner drives;

The main mental triggers and how they impact our buying decisions day in and day out;

The most powerful persuasive structures that can convince even the most stubborn;

A step-by-step guide for you to start using today that has the power to boost your sales, without needing to hire people or change your product;

How the human mind works when deciding whether or not to believe a salesperson.

And so on!

This is the book for anyone looking to understand the persuasion game like never before explained in the World.

It's what you say and what you write that'll decide where your life goes. Persuasive people go way further.

And now that you can get your hands on this book, there's no limit to where you can go. Enjoy the read!

• Language: English
• Publisher: Victor Palandi
• Release date: Sep 15, 2018
• ISBN: 9788547106379

Book preview

Victor Palandi

Uncomplicated Copywriting

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Table of contents

INFORMATIONS

CATALOGRAPHIC CARD

DEDICATION

ACKNOWLEDGMENTS

​PREFACE

WHAT IS COPYWRITING?

INTRODUCING THE CONCEPT

PERSUASION VS. MANIPULATION

COPY MOTIVATORS

THE KOPY TRIANGLE

WHERE TO USE COPYWRITING?

THE RULE OF ONE

WHO AM I?

NICE TO MEET YOU, I’M VICTOR PALANDI

FREE CONTENT IS GARBAGE!

BIRTH OF PALANDI NETWORK

FROM R$0 TO THE FIRST R$1,000,000 IN REVENUE

THE BIRTH OF FANTASTIK

HOW I LEARNED COPYWRITING

TARGET AUDIENCE

ESSENTIAL QUESTIONS FOR YOUR COPY

WHAT KEEPS YOUR AUDIENCE AWAKE AT NIGHT?

REMEMBER: PEOPLE ARE GREEDY

PRICE AND VALUE

PAIN AND PLEASURE

INFORMATION AND WISDOM

FEATURE, BENEFIT AND DEEP BENEFIT

FOUR CENTRAL SALES OBSTACLES

3 PROOFS RULE

POSITIONING IN COPY

REASON WHY

STORYTELLING

COMMON ENEMY

TRANSUBSTANTIATION

BENEFIT OF THE OBVIOUS ADVANTAGE

MOUNTAIN IN A DUTCH POLDER

BEST WISHES FOR SALE

PRICE ANCHORING

UNIQUE MECHANISM

4 Us OF HEADLINES

MENTAL TRIGGERS

STRATEGY: STANDING ON THE SHOULDERS OF GIANTS

CALL TO ACTION

SO WHAT TEST

CUB REVIEW

A/B TEST

OFFER CHECKLIST

PERSUASION STRUCTURES

READY TO BE A COPYWRITER?

​EVERYONE SHOULD BE A COPYWRITER!

WHERE TO USE COPYWRITING?

COPYWRITING MARKET IN BRAZIL

INTERVIEWING MONETIZZE

PRICING COPYWRITING SERVICES

CONCLUSION

ABOUT FANTASTIK

INFORMATIONS

Review and Preparation

Vinicius Pacheco

Editorial Manager

Ariadne Aquino

Graphic Design and Layout

Allison Ribeiro

Karolaine Alves

Cover

Karolaine Alves

Copyright © 2023 by Victor Palandi

All rights for this edition are reserved to Fantastik

Phone [phone]

CATALOGRAPHIC CARD

International Cataloging in Publication Data (CIP)

Palandi, Victor. P154 Uncomplicated Copywriting / Victor Palandi. - 2nd ed. - São Paulo: [s.n], 2022. 121 p.; 21 cm. ISBN 978-85-471-0637-9

Copywriting.

Entrepreneurship - Digital Marketing

I. Title. 0722-10

CDD 658.8

Catalog card created by

Débora Soares Vicente de Santana - Librarian CRB-9/1914

Systematic catalog index:

Marketing 658.8

DEDICATION

Releasing this book is a huge honor and a joy for me.

I'm stoked to give more people the chance to learn about Copywriting. And to get to this point, I had to work my butt off.

I wouldn't have achieved half of what I have in my life without the support and help from my parents: Luiz and Claudia.

My sister, Michelle, with all her happiness and energy, keeps pushing me forward too.

I could mention many other important names in this journey, but I'd definitely forget some, and that wouldn't be fair.

So, I dedicate this book to these three amazing people in my life. And everyone who's part of my life knows how grateful I am for each one of them.

ACKNOWLEDGMENTS

I'd like to thank Fantastik for their efforts in producing this book. The whole team is super focused and committed to success and our mission.

Also, a big shoutout to Monetizze for believing in this book and allowing us to make it a reality. We've been partners forever, and I'm stoked to have them with us for another chapter in our stories.

And a huge thanks to you, who follows and supports my work!

​PREFACE

Creating engaging content with the power to persuade isn't an easy task. Winning over an audience and turning readers into fans requires knowledge and the application of various techniques. This is where Victor Palandi excels.

As a friend and admirer of his work, I can assure you that in the following pages, you'll find a bunch of techniques and strategies that will help boost your conversion rates, and more: you'll learn how to communicate effectively, which can improve your personal and professional relationships.

Taking an idea from imagination to paper is one of Victor's talents. With over 10 years of experience in copywriting, he's a successful writer and a go-to authority in the field.

His young age surprises many when they find out the extent of his knowledge. That's because he's been dedicated to learning and sharing information from an early age.

On the very first day I launched Monetizze, a platform for affiliates and producers, Victor was one of the first content producers in the business. From the start, he saw his knowledge generate revenue. I'm thrilled to see all his accomplishments, like this book - the first one published in Brazil about copywriting.

Victor teaches, using a practical and straightforward approach, how the right words create value and help achieve goals in communication, whether in professional, personal, or academic settings.

Each chapter that follows will provide enough information for readers to write captivating and attention-grabbing texts while achieving results, like increasing sales or strengthening relationships.

The insights shared here can be applied in various situations in our lives. Once you start practicing copywriting techniques, you'll see that persuasive communication generates value, builds credibility, and fosters closeness with your readers.

With the right communication for the right audience, positive results are bound to follow.

MÁRCIO MOTTA

CEO OF MONETIZZE GROUP

WHAT IS COPYWRITING?

Part 1

INTRODUCING THE CONCEPT

Whenever I explain what Copywriting is, many people tell me: Wow, I didn't know that was the name!.

In a nutshell: it's the art of persuading through words, using specific techniques that lead people to take the action you desire.

Therefore, I like to call copywriting persuasive communication since it's easier to understand - and it's in Portuguese.

In the United States, this concept is already strong and well-established. Companies search for copywriters on recruitment sites, knowing what these professionals will do and what purposes they will be needed for.

In Brazil, it is still often confused with journalism, advertising, and marketing. The truth is that Copywriting is a bit of all these things.

You need to have some of