Summary of Tripp Mickle's After Steve

By IRB Media

Get the Summary of Tripp Mickle's After Steve in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.

In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.

• Language: English
• Publisher: IRB Media
• Release date: Jan 8, 2023
• ISBN: 9798350063226

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Summary of Tripp Mickle’s After Steve

Contents

Overview

Exit the Showman

The Artist

The Operator

A New Age

Operational Excellence

Wearable Technology

An Opening for Samsung

Buying Beats

Apple Watch

Apple Music

A Ghost

Trade Tensions

Unrest

Power Moves

Back to Full Time

A Major Shift

Apple Park

About the Author

Overview

What happens when a company loses a driving force like Steve Jobs? In After Steve (2022), Tripp Mickle lays out the internal and external struggles Apple faced after its iconic founder’s death. It seemed that all was well: chief designer Jony Ive continued to create exquisite designs, and they were backed by new CEO Tim Cook’s deft ability to maximize sales. Apple developed indispensable products and services like Apple Watch, Apple Music, Apple Pay, and more, becoming America’s first trillion-dollar company. However, the constant demand for new revolutionary products, combined with Cook’s tendency to favor speed over substance, pushed Apple away from its innovative roots and drove its creative soul, Ive, out of the company.

Exit the Showman

In 2011, Steve Jobs promoted Tim Cook from Apple’s COO to CEO after his pancreatic cancer got worse. Jobs was the ultimate showman for product presentations. He created tales that explained new devices in a way that was both easy to understand and entrancing. Cook, however, was more comfortable evaluating supply chain logistics than talking to a crowd. But with Jobs ill, Cook had to step into the starring role.

After Cook’s first underwhelming keynote address, he and other Apple leaders were summoned to Jobs’s house by his wife, Laurene Powell, because Jobs wanted to say goodbye. The following day, on October 5, 2011, Apple employees learned of Jobs’s death via an iPhone notification.

Jobs was a visionary and creative