Macworld UK

Jony Ive’s departure from Apple is a bigger test than losing Steve Jobs

As we reported on page 4, Apple has announced that design chief Jony Ive is departing as an employee of Apple after almost 30 years with the company, during which he spearheaded the design for iconic products ranging from the iMac to the iPhone. It doesn’t appear to have been a hostile departure, as Apple’s official press release states that Ive is forming an independent design company which will count Apple among its primary clients. Technically we’re not yet looking at a totally Jony Ive-free Apple, but it’s easy to get the impression that we might as well be.

No longer will Ive be one of the main wizards behind Apple’s curtains. As parody account @JonyIveParody shows, Ive tends

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