The Insanity of Advertising: A Taste of the Insanity

By Fred S. Goldberg

This book is just a sample of the insanity.

If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

• Language: English
• Publisher: Goldberg Enterprises
• Release date: Jan 26, 2018
• ISBN: 9781386866541

Book preview

THE INSANITY OF ADVERTISING

A TASTE OF THE INSANITY

FRED S. GOLDBERG

If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple 1984 Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

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APPLE 1984 TV SPOT

(THE GREATEST COMMERCIAL THAT ALMOST WASN’T)

In the third quarter of the National Football League’s Super Bowl game on January 22, 1984, Apple Computer introduced the Mac with a :60 commercial.

This is one of the few accurate statements reported by Advertising