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The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to "BE GLOBAL": English for Business" (商务英语) and "Intercultural Management" (跨文化管理) using the examples of global players like Airbus SE, Daimler AG and LucaNet AG.
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Das Werk dient als kompakter und lern-praktischer Einblick für Firmen, Studenten und Interessierte. Es beinhaltet eine englischsprachige Gegenüberstellung von kulturellen Spezifika sowie (volks-)wirtschaftlicher Aspekte und Determinanten. Die gedruckte Version (HARDCOVER) bietet zusätzlich Platz zum aktiven Arbeiten (z.B. für Notizen) sowie (Fach)Vokabular, welches gleichzeitig ins Spanische, Deutsche, Russische und Chinesische übersetzt ist.
商务英语和跨文化管理是为公司,学生和有兴趣者在此领域提供紧凑且实用的学习视野。 该书侧重于用英语语言比较文化特性,词汇选择,经济视角和决定因素,以及成功的范例和全球公司。 业务代表用于交流和行为规范并会从中收益非浅。
A compact and learn-practical insight for companies, students and those interested in the topic of "English for Business" and "Intercultural Management". The book deals with an English-language comparison of cultural specifics and selected vocabulary (English translated into Spanish | German | Russian | Chinese) as well as economic aspects and determinants. The book uses selected companies as representative case studies for various behavioural and communicative approaches and its benefits and profits.
Компактная учебно-практическая информация для фирм, студентов и заинтересованных сторон в изучении "Английского для бизнеса" и "Межкультурного менеджмента". Книга посвящена англоязычному сопоставлению культурных особенностей, выбранной лексике, экономическим аспектам и детерминантам, а также некоторым примерам успешных глобальных компаний. Примеры этих компаний используются для коммуникативных, поведенческих подходов и прибыли.
Una perspectiva compacta y práctica para empresas, estudiantes y personas interesadas en el campo del aprendizaje "Ingles de Negocios" y "Gestión intercultural". Este libro trata de una comparación en inglés de las particularidades culturales, el vocabulario selecto, los aspectos y determinantes económicos, así como ciertos ejemplos de empresas exitosas y globales. Las corporaciones presentadas se utilizan para los enfoques comunicativos y el comportamiento y sus beneficios.
商务英语和跨文化管理是为公司,学生和有兴趣者在此领域提供紧凑且实用的学习视野。 该书侧重于用英语语言比较文化特性,词汇选择,经济视角和决定因素,以及成功的范例和全球公司。 业务代表用于交流和行为规范并会从中收益非浅。
A compact and learn-practical insight for companies, students and those interested in the topic of "English for Business" and "Intercultural Management". The book deals with an English-language comparison of cultural specifics and selected vocabulary (English translated into Spanish | German | Russian | Chinese) as well as economic aspects and determinants. The book uses selected companies as representative case studies for various behavioural and communicative approaches and its benefits and profits.
Компактная учебно-практическая информация для фирм, студентов и заинтересованных сторон в изучении "Английского для бизнеса" и "Межкультурного менеджмента". Книга посвящена англоязычному сопоставлению культурных особенностей, выбранной лексике, экономическим аспектам и детерминантам, а также некоторым примерам успешных глобальных компаний. Примеры этих компаний используются для коммуникативных, поведенческих подходов и прибыли.
Una perspectiva compacta y práctica para empresas, estudiantes y personas interesadas en el campo del aprendizaje "Ingles de Negocios" y "Gestión intercultural". Este libro trata de una comparación en inglés de las particularidades culturales, el vocabulario selecto, los aspectos y determinantes económicos, así como ciertos ejemplos de empresas exitosas y globales. Las corporaciones presentadas se utilizan para los enfoques comunicativos y el comportamiento y sus beneficios.
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The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to "BE GLOBAL" - Felix Dorendorf
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