In the Lap of LUXURY

Belmond’s new Global Brand & Corporate Communications director, Frenchman Nicolas Streff is no stranger to premium brands. Before joining the firm, he worked for some of the famous names that make up its parent conglomerate, LVMH (Louis Vuitton Moët Hennessy). As its travel arm, Belmond creates luxury experiences across five continents, from trips on the British Pullman train and African safaris to river cruises and swish hotel stays. Here, Streff discusses the challenges brought by Covid, creating an LGBTQ+ group within LVMH, and how what we are looking for in a holiday is changing.

Firstly, can you tell us a bit about your role at Belmond, and who and what the company is?

My role is head of Global Communications, so I do everything from brand communications and PR to corporate and crisis communications. I’m based at the HQ here in London. And who and what is Belmond? Belmond is a portfolio collection of properties around the world. We’re talking about iconic boats, hotels,