Summary of John Doerr's Speed & Scale

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Adapted from data and visuals by BloombergNEF, Tesla was selling one of every five electric vehicles worldwide by 2019. In 2020, it sold half a million.

#2 To achieve our goal of electrifying transportation by 2050, we must replace all gasoline- and diesel-powered vehicles with a fleet of zero-emissions cars, trucks, and buses.

#3 If EVs are to capture the majority of the passenger car market, they must be broadly affordable. When people spend more to buy a green product over one that emits more carbon, they’re paying a green premium, which is a term I heard from Bill Gates.

#4 Early adopters and concerned citizens alone won’t get us to net zero. We'll need better performance at comparable prices to guarantee a market swing to electric vehicles.

• Language: English
• Publisher: IRB Media
• Release date: Aug 27, 2022
• ISBN: 9798350017403

IRB Media

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Insights on John Doerr's Speed Scale

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 1

#1

Adapted from data and visuals by BloombergNEF, Tesla was selling one of every five electric vehicles worldwide by 2019. In 2020, it sold half a million.

#2

To achieve our goal of electrifying transportation by 2050, we must replace all gasoline- and diesel-powered vehicles with a fleet of zero-emissions cars, trucks, and buses.

#3

If EVs are to capture the majority of the passenger car market, they must be broadly affordable. When people spend more to buy a green product over one that emits more carbon, they’re paying a green premium, which is a term I heard from Bill Gates.

#4

Early adopters and concerned citizens alone won’t get us to net zero. We'll need better performance at comparable prices to guarantee a market swing to electric vehicles.

#5

General Motors has played a large role in the development of the American economy and identity. It began with talking to customers across the country, and hearing that everywhere: If it has the right range, and there’s the right charging infrastructure, and the vehicle meets my needs, I will consider it.

#6

Being a leader means having a strong focus on customers. You must also consider corporate responsibilities as they relate to climate change and equity.

#7

To meet our goal of selling 1. 2 million EVs by 2020, financial incentives must be increased. Owners must be offered financial incentives to turn in combustion engine cars instead of reselling them.

#8

Buses are the most advanced mode of transportation in adopting electric vehicle technology. The rise of BYD, a manufacturer in the city of Shenzhen on China’s central coast, shows how far a green company can go when government support is given.

#9

The transition to electric buses is a must, as the twentieth-century legacy of millions of noisy, dirty, diesel-powered buses must be eradicated as soon as possible.

#10

I was hired by Kleiner Perkins in 2007 to help them start a cleantech fund. I was part of the team that ran the first cleantech fund, and we asked, What else is going to happen when batteries get cheaper. The value proposition for electrification was even better