THE CHALLENGE
Sharesies’ purpose is to give someone with $5 the same investment opportunities as someone with $500,000. With Sharesies, anyone (kids included) can start investing, from as little as one cent.
With huge customer acquisition goals – looking to get 150,000 Kiwis onto the online trading platform by the end of June 2020 – lacklustre and sporadic marketing efforts had meant this bold 100 percent increase was looking unlikely. Sharesies’ customer numbers of around 76,000 in December 2019 had largely been achieved through word-of-mouth, social (Facebook and Instagram) and Google Adwords.
The main objective was acquisition, with an
