The Value of Luxury: An Emerging Perspective
()
Currently unavailable
Currently unavailable
About this ebook
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Related to The Value of Luxury
Related ebooks
Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy Rating: 0 out of 5 stars0 ratingsDigitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers Rating: 0 out of 5 stars0 ratingsSustainability: Is it Redefining the Notion of Luxury? Rating: 0 out of 5 stars0 ratingsPerpetual Prestige How Marketing Strategies Have Made Luxury Brands Timeless Rating: 0 out of 5 stars0 ratingsThe Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations Rating: 0 out of 5 stars0 ratingsCrafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment Rating: 0 out of 5 stars0 ratingsConsumer Culture: Selected Essays Rating: 0 out of 5 stars0 ratingsHuawei Goes Global: Volume II: Regional, Geopolitical Perspectives and Crisis Management Rating: 0 out of 5 stars0 ratingsGlobalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization Rating: 0 out of 5 stars0 ratingsMonopolistic Competition: Mastering Monopolistic Competition, Strategies, Insights, and Profits Rating: 0 out of 5 stars0 ratingsRetail Fashion Manufacturing and Technology Rating: 0 out of 5 stars0 ratingsFuture Luxe: What's Ahead for the Business of Luxury Rating: 0 out of 5 stars0 ratingsSustainable Luxury: Cases on Circular Economy and Entrepreneurship Rating: 0 out of 5 stars0 ratingsFactor Price Equalization: Unlocking the Global Trade Enigma, Mastering Factor Price Equalization Rating: 0 out of 5 stars0 ratingsEnd Of The Road Rating: 0 out of 5 stars0 ratingsUser Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services Rating: 0 out of 5 stars0 ratingsThe business career in its public relations Rating: 0 out of 5 stars0 ratingsRetail Fashion Product Storage and Logistics Rating: 4 out of 5 stars4/5Marketing 3.0: From Products to Customers to the Human Spirit Rating: 4 out of 5 stars4/5How the new business models in the digital age have evolved Rating: 4 out of 5 stars4/5Social Cost: Demystifying Economics, Navigating the World of Social Cost Rating: 0 out of 5 stars0 ratingsCommerce: Unlocking the Secrets of Commerce, Your Guide to Thriving in the Global Marketplace Rating: 0 out of 5 stars0 ratingsMass Market: Decoding Consumer Behavior and Mastering Marketing Strategies for the Modern Mass Market Rating: 0 out of 5 stars0 ratingsThe Complete Journal of Fashion Retail Buying and Merchandising Rating: 0 out of 5 stars0 ratingsThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society Rating: 3 out of 5 stars3/5Advances in Knowledge Management: Celebrating Twenty Years of Research and Practice Rating: 0 out of 5 stars0 ratingsAESTHETIC INTELLIGENCE: UNLOCK YOUR UNIQUE PATH TO SUCCESS AND BUILD AN AUTHENTIC AND DISTINCTIVE BUSINESS Rating: 0 out of 5 stars0 ratingsBrand Strategies How to Connect Consumer’s Experience And Marketing Process Rating: 1 out of 5 stars1/5Price Elasticity of Demand: Mastering the Economics of Consumer Choices, a Comprehensive Guide to Price Elasticity of Demand Rating: 0 out of 5 stars0 ratings
Marketing For You
Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5
Reviews for The Value of Luxury
0 ratings0 reviews