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What Defines a Luxury Product Today? | Transforming Luxury

What Defines a Luxury Product Today? | Transforming Luxury

FromTransforming Luxury from The Business of Fashion


What Defines a Luxury Product Today? | Transforming Luxury

FromTransforming Luxury from The Business of Fashion

ratings:
Length:
38 minutes
Released:
Sep 20, 2021
Format:
Podcast episode

Description

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, from the luxury sneakerhead culture that dominated the past decade, to collectibles, curios, NFTs and even some mass produced products capturing attention in the luxury market. Evolving consumer sentiment is also increasingly influencing luxury’s manufacturing process. Today, customers demand brands and businesses authentically represent global cultures in a way that serves the communities themselves and not the industry’s shareholders. They also hold brands accountable for the impact of their supply chains and production processes. Yet, workers’ rights was among the worst-performing categories in BoF’s Sustainability Index. Follow the series to ensure you never miss an episode and discover actionable insights into the opportunities and challenges a redefined industry will bring and how luxury’s transformation will impact your business. Sign up for BoF’s Daily Digest newsletter. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com. For all sponsorship enquiries, it’s: advertising@businessoffashion.com.
Released:
Sep 20, 2021
Format:
Podcast episode

Titles in the series (7)

BoF speaks to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market over a special six-part series, presented in partnership with Klarna. The series explores the future of the luxury industry, from what really drives success today to the changing definition of luxury products and the evolution of luxury customer service and shopping channels, as well as the next generation of technological innovations and the pressing need for systemic change to create a more sustainable industry. Subscribe now to never miss an episode.