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    Smart Retailing: Technologies and Strategies
    Smart Retailing: Technologies and Strategies
    Smart Retailing: Technologies and Strategies
    Ebook167 pages1 hour

    Smart Retailing: Technologies and Strategies

    By Eleonora Pantano and Charles Dennis

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    About this ebook

    By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

    LanguageEnglish
    PublisherPalgrave Pivot
    Release dateMar 4, 2019
    ISBN9783030126087
    Smart Retailing: Technologies and Strategies

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      Book preview

      Smart Retailing - Eleonora Pantano

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