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  • Vogue Singapore

    WHAT goes AROUND

    Oct 02, 2021 3 minutes
    Words MAYA MENON

    When Eliana Kuo and Lorenzo Albrighi were starting to build their circular fashion platform in March 2016, one reaction stuck with them. “An investor we were pitching to asked if we were talking about a T-shirt with a circle on it.” Evidently, the pair was ahead of the curve.

    The pre-pandemic fashion landscape followed a linear business model that looked like this: take, manufacture, distribute and waste. Taxing on both resources and emissions, it continues to worsen the state of landfills, water scarcity and the well-being of garment workers.

    So how exactly do Kuo and

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