Cartier Fifth Avenue Mansion
The third generation of Cartier, led by the brothers Louis, Jacques and Pierre, divided and conquered. Flagships were set up in New York City and London in the early 1900s to establish the jeweller beyond Paris. The Fifth Avenue mansion, replete with mid-century decor, has been the brand’s home base in the Americas since 1912.
A legendary trade
Cartier acquired its gilded-age mansion home in New York through a monumental exchange. The American socialite Maisie Plant had fallen head over heels for a massive double-strand pearl necklace by the jeweller. So