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Joe Macleod
Joe Macleod is the founder of the worlds first customer-ending business. A veteran of product development industry with decades of experience across service, digital, and product s...view moreJoe Macleod is the founder of the worlds first customer-ending business. A veteran of product development industry with decades of experience across service, digital, and product sectors. Author of the Ends book, that iFixIt called the best book about consumer e-waste. And the new book – Endineering, which provides tools, methods, and a philosophy around this new genre of practice.Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."view less
Books by Joe Macleod
Endineering: Designing Consumption Lifecycles That End as Well as They Begin. Ends. Why We Overlook Endings for Humans, Products, Services and Digital. And Why We Shouldn’t. Rating: 0 out of 5 stars0 ratings