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    Summary of Jessica Mitford's The American Way of Death Revisited
    Summary of Jessica Mitford's The American Way of Death Revisited
    Summary of Jessica Mitford's The American Way of Death Revisited
    Ebook59 pages30 minutes

    Summary of Jessica Mitford's The American Way of Death Revisited

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    #1 The funeral industry is a sales industry, and the funeral directors are the salesmen. They long to be liked and understood, and they want to be worthy of high regard. They are preying on the grief, remorse, and guilt of survivors, or they are trained professionals with high ethical standards.

    #2 The funeral industry is suffering from a lack of image and identity. To solve this, Dakota Tom recommends that funeral directors and suppliers produce fifteen- to thirty-second commercials which affirms the personality of the industry.

    #3 The American Way of Death was a best-seller, and funeral service went on a diet from which it never recovered. Enoch Glascock, who had worked in mortuary school, explained that funeral homes should do something positive about themselves.

    #4 There are many ways to gain name recognition and patronage. One method is to give turkeys at Thanksgiving and Christmas to deserving families, which allows everyone to participate.

    LanguageEnglish
    PublisherIRB Media
    Release dateJun 6, 2022
    ISBN9798822531994
    Summary of Jessica Mitford's The American Way of Death Revisited
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Summary of Jessica Mitford's The American Way of Death Revisited - IRB Media

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