Unavailable
Unavailable
Unavailable
Ebook198 pages5 hours
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
By Marc Gobe
Rating: 5 out of 5 stars
5/5
()
Currently unavailable
Currently unavailable
About this ebook
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Unavailable
Read more from Marc Gobe
Emotional Branding: The New Paradigm for Connecting Brands to People Rating: 4 out of 5 stars4/5Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Rating: 0 out of 5 stars0 ratingsBrandjam: Humanizing Brands Through Emotional Design Rating: 3 out of 5 stars3/5
Related to Citizen Brand
Related ebooks
Building Your Digital Utopia: How to Create Digital Brand Experiences That Systematically Accelerate Grow Rating: 0 out of 5 stars0 ratingsThe Power of Belonging: The Marketing Strategy for Branding Rating: 0 out of 5 stars0 ratingsPrimalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Rating: 4 out of 5 stars4/5Bigger Than This Rating: 5 out of 5 stars5/5Brand Perception Unveiled: Building Brand Associations That Resonate Rating: 0 out of 5 stars0 ratingsBrand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 4 out of 5 stars4/5Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing Rating: 4 out of 5 stars4/5Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media Rating: 0 out of 5 stars0 ratingsCatalyst Content: How to Create a World-Class Piece of Thought Leadership in Less Than 10 Minutes and Leverage it 99 Ways Rating: 0 out of 5 stars0 ratingsPath to Purpose: How to use cause marketing to build a more meaningful and profitable brand Rating: 0 out of 5 stars0 ratingsBrand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Rating: 5 out of 5 stars5/5Attractive Thinking: The five questions that drive successful brand strategy and how to answer them Rating: 0 out of 5 stars0 ratingsGuerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book) Rating: 0 out of 5 stars0 ratingsGlobal Brand Power: Leveraging Branding for Long-Term Growth Rating: 5 out of 5 stars5/5Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands Rating: 3 out of 5 stars3/5Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling Rating: 0 out of 5 stars0 ratingsEveryone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 0 out of 5 stars0 ratingsBrand Rituals: How Successful Brands Bond With Customers For Life Rating: 0 out of 5 stars0 ratingsSticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand Rating: 0 out of 5 stars0 ratingsInbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way Rating: 0 out of 5 stars0 ratingsThe Good Brand Rating: 0 out of 5 stars0 ratingsJust doing it. The New Asian Century: A History of Advertising Rating: 0 out of 5 stars0 ratingsThe Four Day Creative Brief: A Practical Guide for Writing an Inspiring One Rating: 0 out of 5 stars0 ratingsVisual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design Rating: 4 out of 5 stars4/5Brand Famous: How to Get Everyone Talking about Your Business Rating: 0 out of 5 stars0 ratingsBrand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Rating: 4 out of 5 stars4/5From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Rating: 0 out of 5 stars0 ratingsStart With Story: The Entrepreneur's Guide to Using Story to Grow Your Business Rating: 0 out of 5 stars0 ratings
Marketing For You
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5
Reviews for Citizen Brand
Rating: 5 out of 5 stars
5/5
1 rating0 reviews