Food Blog Definitive Guide

By Malia Kōnane

Are blogs already dead in 2021? Especially when vlogging on popular media platforms like YouTube, it seems like an easier way to build your audience and generate income. Well, one lesson I've learned over the years was never to trust people who never tried or failed on a specific topic. Having a huge fan base on social media or video platforms is fantastic because it's easier to monetize them. But the problem with doing that is that you are building a sandcastle. No matter how big you make it, it's easy for it to fall apart. That happens because you are not the owner of the network. 

 

You won't know if platforms are still relevant in a couple of years. If you live long enough, you probably remember that almost everyone was on Friendster and MySpace. But right now, both platforms are non-existent. Second, you don't know what changes the platform will make in the future and how it will affect your business. 

 

Therefore, instead of building a sandcastle, we recommend making a stone castle, which consists of creating a website where you can generate traffic and monetize it of your own free will. Whereas for the social media platform, you can treat it as your marketing platform. So you can create awareness of your brand, generate communication with your audience and generate traffic to your website.

 

When you are done reading this book, you will have gained a lifetime of experience in just a few short hours. The stories are interesting to follow, and the challenging concepts have been made easy to understand. So get ready to broaden your horizons and adjust your expectations because you are in for one hell of a ride!

 

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• Language: English
• Publisher: Editorial Atelerix Creative Quill
• Release date: Apr 30, 2022
• ISBN: 9798201237943

Malia Kōnane

Malia Kōnane is a 40-year-old admin assistant who enjoys meditation, playing card games, and drinking coffee. She is energetic and gentle but can also be very rude and a bit violent. She is addicted to coffee, which her friend Sally Mason Mason pointed out when she was 18. The problem intensified in 2001. Malia has lost three jobs due to her addiction, specifically: IT technician, local activist, and clerk. She is an American who defines herself as bisexual. She has a degree in business studies. She grew up in a middle-class neighborhood. Having never really known her parents, she was raised in a series of foster homes. She is currently in a relationship with Mica May Watson. Mica is 3 years older than her and works as a screenplay writer. Malia has one child with her girlfriend, Mica: James, aged 4. Malia's best friend is an admin assistant called Sally Mason. They are inseparable. She also hangs around with Abi O'Connor and Jayden Hill. They enjoy extreme ironing together.

Book preview

Introduction 3

Part one: Appetizer 4

1.1. Making your mind 4

1.1.1. Why food blogging 4

1.1.2. How to pick your niche 6

1.2. Sharing your ideas on the web 8

1.2.1. Choosing your domain name 9

1.2.2. Choosing your content management system 11

WordPress. 11

Wix. 12

1.2.3 Choosing your hosting 13

1.3. Worksheet 14

Part two: Main Course 15

2.1. Content Managing Planning Content 15

2.1.1. Research 15

Reader person. 15

Competitor research. 16

Market research. 17

2.1.2. Content calendar  18

2.1.3. Copywriting 20

2.1.4. Graphic design 22

Colour.  23

Typography.  23

Images.  23

Tools.  24

2.2. Promoting your content  25

2.2.1. Positioning your blog  26

2.2.2. E-mail marketing  27

2.3. Worksheet  28

Part three: Dessert 30

Part 3.1. Creator base monetization 30

3.1.1. Advertising 30

3.1.2 Launching products and services 31

3.2. Partnership business model 33

3.2.1. Sponsored content 33

3.2.2. Call to Action content  34

3.3. Worksheet 35

Part four: Your business plan

Introduction

Are blogs already dead in 2021? Especially when vlogging on popular media platforms like YouTube, it seems like an easier way to build your audience and generate income. Well, one lesson I've learned over the years was never to trust people who never tried or failed on a specific topic. Having a huge fan base on social media or video platforms is fantastic because it's easier to monetize them. But the problem with doing that is that you are building a sandcastle. No matter how big you make it, it's easy for it to fall apart. That happens because you are not the owner of the network.

You won't know if platforms are still relevant in a couple of years. If you live long enough, you probably remember that almost everyone was on Friendster and MySpace. But right now, both platforms are non-existent. Second, you don't know what changes the platform will make in the future and how it will affect your business.

Therefore, instead of building a sandcastle, we recommend making a stone castle, which consists of creating a website where you can generate traffic and monetize it of your own free will. Whereas for the social media platform, you can treat it as your marketing platform. So you can create awareness of your brand, generate communication with your audience and generate traffic to your website.

Part one: Appetizer

1.1. Making your mind

How to make a blog generate income by itself? Every time we update our blog, we are publishing valuable content. Information related to our tastes, passions, and personal projects can become interesting for netizens, turning them into followers. By writing a blog, we generate valuable content that interests companies seeking digital presence and positioning. When a blogger has many loyal followers with direct communication, he can describe himself as a micro-influencer.

Brands and companies recognize the potential of these small leaders to spread their products, as these communicators have followers who trust their opinions and the material they post on their blogs. For this reason, they partner with them to drive their advertising campaigns. That is one of the most common ways to monetize a blog. According to the blog topics and how much it has achieved an excellent web position, an author will generate income from his blog. Upon reaching that level of positioning, you will also promote your products and services. At that point, you could monetize your blog for yourself and yourself.

1.1.1. Why food blogging

HAVE WE CONVINCED YOU to open a blog? Well! It is time to decide on a topic. There is a blogging niche for almost every topic, and some of them are interesting than others. People flock to specific niches when they are trendy. Speaking of trends, sometimes niches evolve and take on new meanings. But while some niches are hot, others are permanent. The perfect