Expert to Influencer: 12 Key Skills to Attract New Clients, Increase Sales and Leverage Your Personal Brand to Become an Industry Leader

By Jane E Anderson

Can’t seem to grow your consulting, speaking or coaching practice? Trying to find new clients but can’t access new leads in a noisy market?

THE WORLD IS CHANGING FAST.

Congratulations! You have had your practice for some time and been compelled to make a difference to the world of your clients. It takes c

• Language: English
• Publisher: Jane Anderson P/L
• Release date: Aug 7, 2017
• ISBN: 9780648048916

Jane E Anderson

Jane Anderson has worked with hundreds of doctors to get onto their dream training position across faculties such as dermatology, surgery, gynaecology, maxillofacial surgery, cosmetic surgery and urology. She has been featured in various national print and television media, speaks at conferences and mentors individuals. She is the host of the number 1 ranked iTunes podcast, the "Jane Anderson Brand You Show", and is the author of three books on how to sell yourself. She has also been nominated for the Telstra Business Women's Award in 2014 and 2016.

Book preview

INTRODUCTION

I remember the day like it was yesterday. It was 2009 and I was at the point where I had spent nearly $30,000 of my savings on Google AdWords and search engine optimisation. I was 12 months into my coaching businesses and not getting any results. In fact, I was going backwards. I’d been working with a so-called expert – someone who I really trusted. Someone who I thought knew what they were doing.

When we met, this person came across as a bit of a know-all. But I believed they were trying to help me. I naively trusted this person, thinking, Well, they’re in business – they must be able to be able to help me.

This was far from reality. Things deteriorated very quickly.

I had no money left. I was trying to work out a way I could stay in business. I didn’t want to go back to a job. I had done a marketing degree almost 20 years prior; however, internet marketing skills weren’t taught in universities back then. In fact, I remember the day the internet was installed at my university! That’s how long ago that was. Since then, the impact of the internet on growing businesses has been extraordinary.

With no money, I needed to work out exactly how I was going to grow my business. So I started with LinkedIn. LinkedIn was an online networking tool I understood, as I’d been using it in my coaching business to help people get their next job. I realised that the skills I had learnt through LinkedIn could help me grow my business and access potential buyers in the corporate world.

Through LinkedIn, I gradually rebuilt. I tried and tested as many free online tools as I could. I began to realise that there was so much potential for emerging businesses in this new digital world. Social media, newsletters, e-communications – none of these things cost money, yet they were so powerful.

Today, I work with people who are experts in their fields; whether they’re just stepping out of the corporate world and getting started on their own, or seasoned entrepreneurs who need new and innovative ways to remain relevant to their markets.

I’m so excited to share this book and my diagnostic, the Lead Generation Indicator, with you. If you have a burning desire to share your expertise with the world, this book is for you.

The reality is that by 2020, 50% of the workforce will be self-employed. It’s imperative that you stand out and make an impact. This book is not only for those who want to become Influencers and leading industry experts, it’s also for freelancers, solopreneurs and those who want to learn the skills that will give them cut-through in their communications and achieve business growth.

Work through the book. Make sure you watch the videos. And, of course, remember to undertake the Lead Generation Indicator questionnaire. You will be given a report that aligns with this book and identifies your specific marketing gaps. By understanding what you need to do to improve your lead-generation activity, you can grow your business, share your expertise with the world, do the work you love and get paid what you’re